Hi, I’m Jerald!

I'm a seasoned director, director of photography, and producer with over a decade of experience in video and music production. I got my start at DC-Camera before jumping into the film industry as a freelancer.

Following a 2 year stint as a music producer during the COVID pandemic, I joined The Variable as a producer in late 2021. Now, I use my versatile skill set to spearhead commercial and content productions, turning creative ideas into tangible media and client results.

Directing is all about vision. It’s one thing to know what the right decision is in each situation and to make that decision. It’s another thing entirely to involve the team in going from idea to done. My job is to see the end from the beginning and then help you to see it too. I come alive when I get to show someone how their unique skillset makes the final product better. I’ve learned to trust my instincts and they have never let me down.

Collaboration is my passion. Facilitating teamwork is my strength. I thrive in diverse team environments, working closely with colleagues, clients, and stakeholders. My #1 goal is to make something that we can all be proud of and to have as much fun doing it! Everyone says it, but I mean it when I say, I LOVE what I do. I haven't worked a day in my life since I walked on set. I look forward to connecting with you! Feel free to reach out and let's chat about potential opportunities to work together!